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Blake Simpson has over 20 years of experience building compelling storytelling for some of the world’s most iconic brands across technology, QSR and retail. From her early days at 30 Rock with NBC News, to her current home at Under Armor, Blake appreciates the power of transparency and responsible storytelling and has always focused on creating consistent and compelling narratives for leaders, employees, consumers, and communities worldwide.

PRE-VIEWING TASKS

In what ways do you believe an echo chamber in which a person encounters viewpoints that match their own influences the person’s perspective on various topics?

WHILE-VIEWING TASK

  • How does the speaker describe the current landscape of information availability? What are the implications of having access to so much information?
  • What criteria does the speaker suggest we should use to determine which media sources we can trust? How does this relate to the concept of misinformation?
  • What examples does Simpson provide to illustrate the concept of echo chambers in media consumption? How do these echo chambers contribute to societal polarization?
  • According Simpson, what responsibility do consumers of media have in the process of information dissemination? How has this responsibility changed over time?
  • What does the speaker say about the average attention span of consumers today? How does this affect our ability to engage with and critically evaluate information?
  • How does the speaker differentiate between active and passive consumption of information? What are the potential consequences of being a passive consumer?

POST-VIEWING TASK

  • In what ways can we improve our critical thinking skills when consuming news? What specific strategies can you implement in your daily media consumption?
  • Reflecting on the author’s discussion of echo chambers, how can we actively seek out diverse perspectives in our media consumption? What challenges might we face in doing so?
  • How has technology changed the way we interact with news and information? Do you think these changes are beneficial or detrimental to society? Why?
verbal joust