Vocabulary Notes:

royalties — a sum paid to a patentee for the use of a patent or to an author or composer for each copy of a book sold or for each public performance of a work

to strangle — to prevent something from growing or developing

a return — a profit from an investment

I Watch the presentation and say what kind of business Sasha Vucinic runs.

II Watch the presentation once again and answer the questions:

1. How does the video clip shown at the beginning of the presentation illustrate the power of the independent media?

2.  How many people on earth don’t have any access to the independent media? What kind of information do they get?

3. What were the conditions in which Sasha Vucinic’s media company had to work in 1991?

4. Why couldn’t his company keep the archives of that period?

5.  Who was the person who agreed to give Sasha Vucinic a loan? Did the man have high expectations of the business he was investing in? Was it a large sum? What did Vucinic ask the loan for?

6.  Who was the first client of his newly established fund?

7.  What is the interest rate that Vucinic’s media fund charges? Is it only financial support that his company provides?

8. Who is Boris Nikolayevich Kirshin? Speak about the conflict he had with the Governor of the region and its consequences.

III Reproduce the context in which each of the following has been used:

to twist information

to operate in a hostile environment

to make ends meet

to keep the archives

access to capital

to test the idea

to strangle a newspaper

to earn a return

III Discuss in pairs:

1. Do you think it is possible for a mass media agency to be a totally independent source of information? Why?

2. What do Sasha Vucinic’s independent media fund and “Independent Diplomat” founded by Carne Ross have in common?